1) Get your happy patients to leave glowing 5-star reviews on google One of the biggest relevance factors Google is looking for are your business reviews. If your business is rated highly (and often), Google automatically assumes you’re relevant. 2) Ensure all references to your business online include correct NAP (Name, Address, and Phone). This is important because every time there’s a contradictory reference to your business online, Google sees you as less relevant. Check these listings:
3) Get featured in 10 extra local business directories.
4) Make your new reviews an obvious part of your Google listing. Give potential patients EVERYTHING they need to make a decision when they first visit your website. 5) Give Potential Patients EVERYTHING They Need To Make A Decision When They First Visit Your Website. This includes:
6) Offer services that other specialists in your area have ignored. 7) Create online advertisements through social media and banner ads. 8) Offer coupons and other specials to bring in new clients. 9) Give special discounts to clients who refer new customers. 10) Hold customer appreciation days. You’ll build stronger relationships with your clients, which can help increase referral business.
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Recently, a team member here at Medical Site Solutions had an issue that needed medical assessment. Yes, we talk to TONSSS of health care providers in the medical industry every day because, well, we’re in the business creating medical websites for doctors. But in this case, our team member (let’s call her Jennifer for this blog’s sake) was in the position of being simply, a patient. Jennifer came to work the next day and was all but raving about the doctor she had visited. Her patient experience was awesome. And it got us thinking more about doctors (as if we already don’t spend 150% of our existence thinking about them…haha) and what makes a truly great one. There are so many doctors, physician, surgeons and health care providers out there…but what makes one better than another? Is it their bedside manner? Is it the building of a rapport? Is it their experience or knowledge? What separates the wheat from the chaff? We decided to conduct our own little survey of patient experiences to come up with what we believe are the top ten qualities of a great doctor from the patient’s perspective. This involved talking to several recent patients (like Jennifer) and discussing why they liked or didn’t like their doctor or experience, reading a ton of Yelp reviews for some of the top doctors in the area (and some of the lowest ranked doctors), and formulating our own conclusions based on our research. Here are the top 10 qualities of a great doctor that we came up with: 1) Great Communication
Being in the medical website design business, we talk to A LOT of different doctors and health care providers across a wide range of specialties. It’s actually quite fascinating on multiple levels. You see, in addition to fulfilling a need, a big part of our job entails problem solving. And in order to effectively help doctors solve their problems and meet their online needs, we end up asking a ton of questions and listening to the various issues they face within their specific specialty. Interestingly enough, across the board (and regardless of medical specialty or subset specialty), we hear one common grievance again and again: patients are often diagnosing themselves and forming conclusions based on their internet research. Most of the doctors that have voiced this frustration to us feel like they are competing with Google when it comes to their patient’s education. And as one doctor recently said to us: “A lot of the information and ‘education’ on the internet isn’t even accurate or is outdated and just freaks my patients out. So by the time they come in to see me for a follow-up, they’re convinced that they’re in a disease state much worse than the reality.” And the thing is…we get it. Most of us are probably guilty of researching a random condition or symptom at some point or reading a blog and taking it for fact. Let’s face it: Google has the uncanny ability of making even the most normal human into a raving hypochondriac. You can see where health care providers would get frustrated and perhaps not a little annoyed. At Medical Site Solutions, we pride ourselves on offering our doctor and physician clients access to some of the best patient education resources available. Our website packages can come with the inclusion of a health library specific to your medical specialty, patient education videos, and even waiting room TV videos. You may also choose to provide your own education by writing original content. Many health care providers choose this route because they want their patients to get descriptions of disease states and practice specific surgery (or procedure) information directly from the horse’s mouth. You, the doctor are able to educate your patients based on YOUR practice and knowledge. And bonus: because you are creating original and unique content when you go this route, you’re giving your website’s SEO a boost!! A total WIN WIN if we do say so ourselves! Unfortunately, no health care provider can definitively stop their patients for researching medical issues on the internet. However, by providing as much of your own patient education via your medical website, you can help circumvent much of the misinformation and outdated “education” that patients are embracing these days. Directing patients specifically to your website for patient education resources (whether it be a Health Library, online Videos, or your original content) could save you a ton of time, energy, and frustration. Think about every time you hear this at a patient appointment: “But I read on the internet that…” That inevitably leads to a lengthy discussion where you, the doctor, must disprove or debate already formulated conclusions formed by your patient. This leads to longer appointment times spent with patients, patients who are convinced they know more about the situation than they actually do, and a frustrated physician who has tight schedule as it is. And let’s face it, time is money. The great news is we’re here to help. Let us help you efficiently and effectively provide streamlined education to your patients. Contact us today to find out how we can help you enhance your online patient education. Every doctor wants to have a beautiful, highly effective website and online presence. But having an effective medical website doesn’t mean having one that’s simply visually stunning. In a perfect world your website would not only be beautifully designed and user friendly, but also extremely SEO friendly so that your website is capable of higher search rankings. So how does original and/or recently added content specific to YOUR practice and area of expertise help with SEO? Well, the reason is this: Google (the proverbial king of search engines) will rank your medical practice’s website higher in the search results if your website contains unique and/or recently added content. As we stated in our last blog, Google ranking is all about relevance, authority and trust. Google loves websites that contain pages full of high quality, rich content that is new, relevant, and original. Here at Medical Site Solutions, we provide websites that come conveniently turn-key with specialty specific content and images. This means that all of our websites come with the option of using our prewritten content. We offer prewritten content for the most common services and procedures within each specialty as well as specialty specific photos. We provide this preloaded content as a baseline or a foundation from which physicians may add-to or create their own content. Doctors have the option to use or modify our preloaded content as they see fit. Or they can easily create their own 100% original content using our online editor. Here are several tips and options for increasing SEO with original content: ♦You can choose to use our already written, preloaded specialty specific content (i.e. general descriptions of the most common procedures within your specialty and relevant photos), but in doing so, make the content uniquely your own. That means, using parts of what we have and tweaking our content so that it is more specific to the services, procedures, and protocol specific to YOUR practice. Implementing this option simply means that doctors may use our preloaded content as a baseline or foundation from which to create their own content. ♦Adding a weekly or monthly blog article (original content) on your website can dramatically increase your SEO. Each time you create a new post you are adding a new page to your website. Search engines love seeing FRESH, original content. ♦Adding original videos and/or images to your website also has an enormous effect on your SEO. Important note: make sure all videos and images added are SEO optimized to get the full benefit. ♦You can also opt to use NONE of our content, but just use the website design/layout. At Medical Site Solutions, you have the ability and option to create 100% original content on your website. This could involve creating your own links, website headers, website categories, website page names, procedure and service descriptions, using your own photos, and the list goes on and on. It’s may be more work for you in the beginning, but in the end, you’d have a website that has 100% original content. And here again, our preloaded content can help by giving you a jumping off point to form your own content ideas…to get the creative juices flowing, as they say! You could purchase a website from us and simply insert your practice name and contact information and nothing else. You’d still have a user-friendly website, rich in content and truly stunning in design that is SEO friendly. If you’d like to further strengthen your website SEO to attract more patients (i.e. increase traffic to your site), you should include as much original content as possible. After all, Google tends to reward medical websites for doctors that are authoritative, original, and unique in content. All of our website designs give our clients the capability to be as original as they’d like with their content creation. A ton of the bigger medical website design companies (the ones that charge thousands of dollars for medical websites for doctors) like to slam the smaller guys like us by convincing doctors that buying gorgeous and affordable websites like ours is a big no-no. They see that we are providing viable, effective, user-friendly, highly functional websites at a fraction of what they charge, and quite frankly, they don’t like the fact that they are losing business to companies like ours. Their main argument is that by offering preloaded content, doctors may have the same content as others, thus offering little SEO success. Original content is just one of many factors search engines use to determine page ranking. A medical website could actually have 100% original content but rank lower than a website that has duplicate content. In fact, Google’s Andrey Lipattsev (Search Quality Senior Strategist) has adamantly stated that Google does NOT have a duplicate content penalty. The bottom-line is that Medical Site Solutions offers an affordable way to create an incredibly beautiful website with original content that is both SEO friendly and effective. Contact us today at (888) 993-1992 for more information on how we can help you create a unique and gorgeous new website for your medical practice! Have you ever wondered why some websites rank higher than others on a search results page? Or why some websites show up on page one versus page two of the results? Have you ever noticed that sometimes a small business with relevant information can rank higher than the Wikipedia page with the same related content? In this blog, we’ll take a look at Google’s top ranking factors and how you can help YOUR medical practice obtain a higher ranking than your competitors. If you read our last SEO blog (Search Engine Optimization: An Introduction) you may recall the various definitions we mentioned for Search Engine Optimization. But just as a refresher, SEO is defined by one source as a “methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine” (Webopedia). A search engine, for instance, like Google. The former CEO of Google once reported that Google uses over 200 ranking factors to determine which sites rank higher in the search engine. That’s right…OVER 200!!! Here’s the thing: the process of SEO and search engine ranking within Google revolves around three main principles: Relevance, Authority, and Trust. Google employs complex mathematical algorithms that rely on over 200 clues or signals to determine the relevancy of a website. These determine how your medical website will rank in online searches. Yes, these algorithms are complex, but the great news is, as long as you remember those three principals stated above (i.e. relevance, authority, and trust), you can help your medical practice push its way to the proverbial front of the classroom in search results. These three principals are the focus and core of Google’s algorithms and can be used to your advantage in obtaining higher rankings:
These include:
The bottom line is this: If Dr. Competitor on the other side of town has more of the above factors featured on his website than you do, his website is more likely to rank higher than yours. We will be discussing each of these above ranking factors in depth within future blogs, so stay tuned! Also, Medical Site Solutions offers various tiers of SEO packages for ALL our medical website designs. Contact us today for more information on how we can help your medical practice achieve your online goals for 2017!
View our top 5 Dietitian and Nutritionist website designs for 2017. All of our standard Nutrition website designs are FREE! Yes, you heard me correctly – FREE! We will not charge you for standard website designs. We only charge you a low monthly service fee (plans start at $59/mo – NO CONTRACTS). If you don’t see a website design that fits your needs, don’t worry! Our premier custom Nutrition website designs never disappoint! Contact us for pricing.
Dietitian and Nutritionist website service plans include: SEO, website visitor analysis, lead capture, social media marketing, reputation management, client education resources, and much more! Get started with a 14 day FREE trial (NO CREDIT CARD REQUIRED)! For more information visit Medical Site Solutions at medicalsitesolutions.com/website-design/nutritionist or call (888) 993-1992. Well, it’s the very last week of the year and 2017 is literally a few days away! And we couldn’t be more excited to announce some awesome news here at Medical Site Solutions!! We are about to roll out a WHOLE NEW MEDICAL SPECIALTY!! Drum roll please…..!! And the new medical specialty issss: NUTRITION!!!! That’s right, as of January 2017, Medical Site Solutions will be offering stunning new website designs for Nutritionists and Dietitians that (AS ALWAYS) come completely preloaded and ready to go with gorgeous images and nutrition content! By the way, in case you’re new to the Medical Site Solutions concept, our website design company is different from others because we offer website designs and templates that are literally DONE. Each specialty has over 20 different web designs to choose from. And each website design comes preloaded with specialty specific content such as images, the most common services, and descriptions of common procedures. You can pick and choose images from our specialty specific image libraries, or opt to use your own!! You can also use our pre-written content, or change/edit it to align with your specific practice methods. Or, feel free to completely delete any descriptive content we offer, and simply write you own content. It’s totally up to you! If you do choose to use our pre-written content, it is absolutely imperative that you read thru it BEFORE your website goes “live.” Not all content is generic and some of the procedure descriptions and protocol may not align with your specific practice techniques or methods. Medical Site Solutions is excited about launching and offering Nutrition as one of our main specialties. Our beautiful new Nutrition website designs will truly knock your socks off!! If you’re a Nutritionist and decide you want one of these stunning website designs, we offer monthly packages full of innovative services. Please review our Website Package Pricing page for more details, and choose the package and setup option that best suits your needs. And as always, we’re here to answer any and all questions you may have about our designs, services, or setup process. Thank you for your interest and HAPPY NEW YEAR from Medical Site Solutions!!! Medical Site Solutions would like to take this week’s blog as an opportunity to express our deepest gratitude to all of YOU: our partners, our clients, our social media supporters, and our amazing team!! As 2016 comes to a close, we feel so honored and so humbled to have been able to serve our wonderful family of clients, and we thank you from the bottom of our hearts for trusting us with your medical practice, your online reputation, and your business as a whole. We thank you for taking a risk on us, for choosing us, and for working with us. Medical Site Solutions is a family business and a dream that all of you have helped bring to fruition. We absolutely could not do this work we love without each and every one of you. We wish you and everyone you love an absolutely magnificent holiday season, and an incredible New Year filled with joy and prosperity. Please don’t EVER hesitate to let us know what more we can do to serve your medical website design needs…remember, we consider you ALL part of our Medical Site Solution family, and are always here to serve you.
Awesome Service Announcement: Educational Videos for Your Waiting Room are Now SOLD SEPARATELY!!!12/15/2016 We have an amazing new service announcement to make!!! Medical Site Solutions is now proud to offer educational waiting room videos to our physicians and doctors who already have a website!! All of our services here at Medical Site Solutions have only been offered as a built-in component of our website packages. Meaning that, in the past, you could only have access to our services with the purchase of a medical website for your practice. Now, after popular demand, we are offering ONE service separately for the first time!! If you already have a website, or if you don’t have a website and simply want educational videos for your waiting room, you can now have them!! WOO HOOO!!! You can choose from over 1000 educational healthcare videos to use on your waiting room TVs. Another cool thing: Our videos may be viewed in English or in Spanish. This can be a pretty helpful feature depending on the demographic of patients you may service. After choosing your specialty specific videos, Medical Site Solutions can also create a custom playlist for the procedures most common to your medical practice (see pricing below). These educational videos are an absolutely wonderful way to demonstrate complex medical information in a more accessible, visual approach. And as always folks, Medical Site Solutions provides this service with absolutely no contracts and no set-up fees. I’ll say that again, because it’s so freakin’ AWESOME: there are NO CONTRACTS involved with this service. Dont cha just LOVE the “no contracts” thing? We do! No contracts=no risk for you! If you aren’t satisfied with the service (or any of our website package services for that matter), you can cancel at any time! We want our clients to stay with us because we offer OUTSTANDING customer service and amazing products! Not because they’re forced! Check out our Patient Education Video monthly subscription pricing below: Essential $125/mo (Up to 25 Videos) • Videos for website • Videos for Waiting Room TV • Branded printable handouts • Videos in English & Spanish • Create your own branded playlist Premier $199/mo (Up to 50 Videos) • Videos for website • Videos for Waiting Room TV • Branded printable handouts • Videos in English & Spanish • Create your own branded playlist Also, as mentioned above, we can create custom branded playlists for your medical practice for $50 each (one-time fee). In addition, if you happen to want a branded practice video (which is a combination of images, text, and animation) we can create this for $249 (one-time fee). For more information or any additional questions pertaining to our health educational waiting room videos, don’t hesitate to contact our office today! |
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