Search Engine Optimization

77% of patients use search engines prior to booking their medical appointment.
If your website is not visible, patients won't be able to find you.

SEO focuses on increasing website visibility via organic search engine results.

Google uses >200 factors to determine a website's rank.
​Watch the video  to get a better understanding of SEO

Medical Site Solutions stays up-to-date on the lasteset SEO factors, strategies, and techniques to make sure your
​practice always achieves maximum search engine exposure.

Local SEO 

Local SEO is essential for every physician website because ​it add s a geographical element to online searches.  Patients need to be able to find your practice on local searches, maps, and directories.  

Local SEO:

• Get found on local search results: Google, Bing, and Yahoo 
• Attract and connect with a large number of local customers
• Reach more mobile users

LOCAL SEO is included with Pro, Premier, and Premier Plus Monthly Plans

Advanced Onpage SEO: Optimized Pages
Advanced Onpage SEO is included with Premier and Premier Plus Monthly Plan

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

Optimize Webpages Include 7 Key Elements

• Page Title▲
  Page title

  • Using the primary keyword phrase at least once in the page's title, and preferably as close to the start of the title tag/element as possible is highly recommended.
  • Optimizing for both keyword prominence AND user intent/visibility is an excellent idea.
• Headline▲
  Headline

  • Most recent rank correlations suggest that a topically relevant H1 Headline is associated with higher rankings.  This is because a searcher that just clicked on a result expects to see a matching headline on the page they visit
  • The primary goal of a meta description is to earn the searcher's click.
• Body Text▲
  Body text

  • Content should be comprehensive, useful, and as relevant as possible, not just filled with keywords.
  • Overuse of keywords can result in a negative impact on rankings, be mindful.
• URL▲
  URL

  • A good URL should use keywords because it helps with search engine relevancy.
• Images and Image Alt Attributes▲
  Headline

  • Images and image alt attributes
    • Images have an opportunity to show up in an image search result.
    • The image's title, filename, surrounding text, and alt attribute all matter from a ranking perspective.
• Internal and External Links▲
  Internal and external links

  • Every webpage should be accessible through a maximum of four clicks from any other page on a site.
  • ALL links should connect to useful links relevant to the topic being discussed.
• Meta Description▲
  Meta description

  • A page's meta description isn't used directly in search engine ranking algorithms (according to representatives from Google and Bing), however they are still important.
  • The primary goal of a meta description is to earn the searcher's click.

Pay Per Click

Pay Per Click campaigns deliver INSTANT RESULTS for your practice by gaining first page exposure on major search engines such as Google, Bing, and Yahoo.

​PPC packages include: 

• Competitive research and keyword strategy
• Monthly reporting and analysis
• Increase traffic and conversion
• Ad creation​

​PPC advertising offers a great ROI since you pay only if your ad is clicked.

Pay Per Click Inquiry