Strengthen Your Medical Website’s SEO with Original Content

Every doctor wants to have a beautiful, highly effective website and online presence.  But having an effective medical website doesn’t mean having one that’s simply visually stunning.  In a perfect world your website would not only be beautifully designed and user friendly, but also extremely SEO friendly so that your website is capable of higher search rankings.  So how does original and/or recently added content specific to YOUR practice and area of expertise help with SEO?  Well, the reason is this: Google (the proverbial king of search engines) will rank your medical practice’s website higher in the search results if your website contains unique and/or recently added content.  As we stated in our last blog, Google ranking is all about relevance, authority and trust.  Google loves websites that contain pages full of high quality, rich content that is new, relevant, and original.

Here at Medical Site Solutions, we provide websites that come conveniently turn-key with specialty specific content and images.  This means that all of our websites come with the option of using our prewritten content.  We offer prewritten content for the most common services and procedures within each specialty as well as specialty specific photos.  We provide this preloaded content as a baseline or a foundation from which physicians may add-to or create their own content.  Doctors have the option to use or modify our preloaded content as they see fit.  Or they can easily create their own 100% original content using our online editor.
Here are several tips and options for increasing SEO with original content:
♦You can choose to use our already written, preloaded specialty specific content (i.e. general descriptions of the most common procedures within your specialty and relevant photos), but in doing so, make the content uniquely your own. That means, using parts of what we have and tweaking our content so that it is more specific to the services, procedures, and protocol specific to YOUR practice.  Implementing this option simply means that doctors may use our preloaded content as a baseline or foundation from which to create their own content.
♦Adding a weekly or monthly blog article (original content) on your website can dramatically increase your SEO. Each time you create a new post you are adding a new page to your website. Search engines love seeing FRESH, original content.
♦Adding original videos and/or images to your website also has an enormous effect on your SEO. Important note: make sure all videos and images added are SEO optimized to get the full benefit.
♦You can also opt to use NONE of our content, but just use the website design/layout. At Medical Site Solutions, you have the ability and option to create 100% original content on your website.  This could involve creating your own links, website headers, website categories, website page names, procedure and service descriptions, using your own photos, and the list goes on and on.  It’s may be more work for you in the beginning, but in the end, you’d have a website that has 100% original content.  And here again, our preloaded content can help by giving you a jumping off point to form your own content ideas…to get the creative juices flowing, as they say!
You could purchase a website from us and simply insert your practice name and contact information and nothing else.  You’d still have a user-friendly website, rich in content and truly stunning in design that is SEO friendly.  If you’d like to further strengthen your website SEO to attract more patients (i.e. increase traffic to your site), you should include as much original content as possible.  After all, Google tends to reward medical websites for doctors that are authoritative, original, and unique in content.  All of our website designs give our clients the capability to be as original as they’d like with their content creation.
A ton of the bigger medical website design companies (the ones that charge thousands of dollars for medical websites for doctors) like to slam the smaller guys like us by convincing doctors that buying gorgeous and affordable websites like ours is a big no-no.  They see that we are providing viable, effective, user-friendly, highly functional websites at a fraction of what they charge, and quite frankly, they don’t like the fact that they are losing business to companies like ours.  Their main argument is that by offering preloaded content, doctors may have the same content as others, thus offering little SEO success.  Original content is just one of many factors search engines use to determine page ranking.  A medical website could actually have 100% original content but rank lower than a website that has duplicate content.  In fact, Google’s Andrey Lipattsev (Search Quality Senior Strategist) has adamantly stated that Google does NOT have a duplicate content penalty.
The bottom-line is that Medical Site Solutions offers an affordable way to create an incredibly beautiful website with original content that is both SEO friendly and effective.  Contact us today at (888) 993-1992 for more information on how we can help you create a unique and gorgeous new website for your medical practice!

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