Easiest Ways to Get Patients to Choose You Over Your Competitors

​1) Get your happy patients to leave glowing 5-star reviews on google One of the biggest relevance factors Google is looking for are your business reviews. If your business is rated highly (and often), Google automatically assumes you’re relevant.

2) Ensure all references to your business online include correct NAP (Name, Address, and Phone).
This is important because every time there’s a contradictory reference to your business online, Google sees you as less relevant.
Check these listings:

• Google
• Yelp
• Yahoo! Local
• YellowPages
• Facebook
• City Search
• SuperPages
• Angie’s List
• MerchantCircle
• DexKnows
• Health Grades

3) Get featured in 10 extra local business directories.

• Specialty Specific Directories
  • Location Specific Directories

4) Make your new reviews an obvious part of your Google listing. Give potential patients EVERYTHING they need to make a decision when they first visit your website.

5) Give Potential Patients EVERYTHING They Need To Make A Decision When They First Visit Your Website.
This includes:

• Name, address, and phone number (NAP details). Include your NAP details in the top 1/3rd of the page so people can see them.  This will increase the amount of calls your website generates.
• Clear compelling headline offer o The more compelling the headline offer, the more likely they’ll stay on your site and become a patient.
• Mobile optimization:  Over 70% of people that are searching for a local dietitians/nutritionist will be doing so on their mobile phone. So it makes sense that your website should look great on mobile right! If your website isn’t optimized for mobile viewers, they will quickly hit that back button and find an easier to use website. And in fact, Google knows this. If it isn’t optimized for mobile, it won’t appear AT ALL when someone searches VIA mobile. Check to see if your site looks good on mobile. If it doesn’t, you need your developer to fix this ASAP.
• Professional design:  Does your website accurately reflect the high standards of your practice? If your website is terrible people aren’t going to spend much time on that site. They don’t trust it. It doesn’t feel good. It’s not easy to use. Your potential patients will IMMEDIATELY hit the back button.

6) Offer services that other specialists in your area have ignored.

7) Create online advertisements through social media and banner ads.

8) Offer coupons and other specials to bring in new clients.

9) Give special discounts to clients who refer new customers.

​10) Hold customer appreciation days. You’ll build stronger relationships with your clients, which can help increase referral business.

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