Below are the critical components necessary to create a high converting website:

1. Attention Grabber:  Bold headline statement or compelling question

With only seconds to grab the attention of an online visitor, your message MUST be compelling, clear, and make the visitor want to learn more.  Something like, “Would you like to lose 15 pounds in 15 days while still eating the foods you love?” This is an extreme example, but you get the point.
2. Authority/Unique Selling Proposition (USP)
After you’ve grabbed the visitor’s attention, it’s now very important to explain your unique selling proposition and establish your authority and/or expertise.  Why are you the authority? What makes you different? Why should a patient make an appointment with you versus your competitors?
3. Proven
Now that you’ve grabbed the visitor’s attention and established your USP, visitors want to know that other people like them have had a great experience. By adding a patient testimonial on your homepage, it validates your claim to be an authority.  Patient testimonials also make visitors feel more comfortable because it reduces the unknown fear of uncertainty.  This ultimately leads to more inquires.
4. Personability and Trust 
Visitors are more likely to book an appointment when there is a personal touch on your homepage. Simply adding your photo with a personal message or video will increase the probability of converting an online visitor to a patient.
You can build added trust by adding icons and badges such as medical societies, awards, & recognitions.
5. Call To Action (CTA)
Having an effective call to action is an essential part of any website.  A call to action provides the following:  focus to your site, a way to measure your sites success, and direction for your users.
6. Lead Capture Magnet 
For your lead magnet, you want to have a one-click downloaded document (cheat sheet or a top 10 list) that solves one problem completely.  Once they’ve given you their email and downloaded your awesome content, you then send them to a thank you page.  At this point you can start sending emails about promotions, education, and services until they finally pick up the phone and call for an appointment.
7. Contact Information and Interactive map
It is extremely important to make your contact information highly visible with one-click actions to call or email your practice. It is equally important to display your map location with directions.

​1) Get your happy patients to leave glowing 5-star reviews on google One of the biggest relevance factors Google is looking for are your business reviews. If your business is rated highly (and often), Google automatically assumes you’re relevant.

2) Ensure all references to your business online include correct NAP (Name, Address, and Phone).
This is important because every time there’s a contradictory reference to your business online, Google sees you as less relevant.
Check these listings:

• Google
• Yelp
• Yahoo! Local
• YellowPages
• Facebook
• City Search
• SuperPages
• Angie’s List
• MerchantCircle
• DexKnows
• Health Grades

3) Get featured in 10 extra local business directories.

• Specialty Specific Directories
  • Location Specific Directories

4) Make your new reviews an obvious part of your Google listing. Give potential patients EVERYTHING they need to make a decision when they first visit your website.

5) Give Potential Patients EVERYTHING They Need To Make A Decision When They First Visit Your Website.
This includes:

• Name, address, and phone number (NAP details). Include your NAP details in the top 1/3rd of the page so people can see them.  This will increase the amount of calls your website generates.
• Clear compelling headline offer o The more compelling the headline offer, the more likely they’ll stay on your site and become a patient.
• Mobile optimization:  Over 70% of people that are searching for a local dietitians/nutritionist will be doing so on their mobile phone. So it makes sense that your website should look great on mobile right! If your website isn’t optimized for mobile viewers, they will quickly hit that back button and find an easier to use website. And in fact, Google knows this. If it isn’t optimized for mobile, it won’t appear AT ALL when someone searches VIA mobile. Check to see if your site looks good on mobile. If it doesn’t, you need your developer to fix this ASAP.
• Professional design:  Does your website accurately reflect the high standards of your practice? If your website is terrible people aren’t going to spend much time on that site. They don’t trust it. It doesn’t feel good. It’s not easy to use. Your potential patients will IMMEDIATELY hit the back button.

6) Offer services that other specialists in your area have ignored.

7) Create online advertisements through social media and banner ads.

8) Offer coupons and other specials to bring in new clients.

9) Give special discounts to clients who refer new customers.

​10) Hold customer appreciation days. You’ll build stronger relationships with your clients, which can help increase referral business.

Being in the medical website design business, we talk to A LOT of different doctors and health care providers across a wide range of specialties.  It’s actually quite fascinating on multiple levels.  You see, in addition to fulfilling a need, a big part of our job entails problem solving.  And in order to effectively help doctors solve their problems and meet their online needs, we end up asking a ton of questions and listening to the various issues they face within their specific specialty.  Interestingly enough, across the board (and regardless of medical specialty or subset specialty), we hear one common grievance again and again: patients are often diagnosing themselves and forming conclusions based on their internet research.  Most of the doctors that have voiced this frustration to us feel like they are competing with Google when it comes to their patient’s education.  And as one doctor recently said to us: “A lot of the information and ‘education’ on the internet isn’t even accurate or is outdated and just freaks my patients out.  So by the time they come in to see me for a follow-up, they’re convinced that they’re in a disease state much worse than the reality.”  And the thing is…we get it.  Most of us are probably guilty of researching a random condition or symptom at some point or reading a blog and taking it for fact.  Let’s face it: Google has the uncanny ability of making even the most normal human into a raving hypochondriac.  You can see where health care providers would get frustrated and perhaps not a little annoyed.

At Medical Site Solutions, we pride ourselves on offering our doctor and physician clients access to some of the best patient education resources available.  Our website packages can come with the inclusion of a health library specific to your medical specialty, patient education videos, and even waiting room TV videos.  You may also choose to provide your own education by writing original content.  Many health care providers choose this route because they want their patients to get descriptions of disease states and practice specific surgery (or procedure) information directly from the horse’s mouth.  You, the doctor are able to educate your patients based on YOUR practice and knowledge.  And bonus: because you are creating original and unique content when you go this route, you’re giving your website’s SEO a boost!!  A total WIN WIN if we do say so ourselves!

Unfortunately, no health care provider can definitively stop their patients for researching medical issues on the internet.  However, by providing as much of your own patient education via your medical website, you can help circumvent much of the misinformation and outdated “education” that patients are embracing these days.  Directing patients specifically to your website for patient education resources (whether it be a Health Library, online Videos, or your original content) could save you a ton of time, energy, and frustration.  Think about every time you hear this at a patient appointment: “But I read on the internet that…”  That inevitably leads to a lengthy discussion where you, the doctor, must disprove or debate already formulated conclusions formed by your patient.  This leads to longer appointment times spent with patients, patients who are convinced they know more about the situation than they actually do, and a frustrated physician who has tight schedule as it is.  And let’s face it, time is money.  The great news is we’re here to help.  Let us help you efficiently and effectively provide streamlined education to your patients.  Contact us today to find out how we can help you enhance your online patient education.

We have an amazing new service announcement to make!!!  Medical Site Solutions is now proud to offer educational waiting room videos to our physicians and doctors who already have a website!!  All of our services here at Medical Site Solutions have only been offered as a built-in component of our website packages.  Meaning that, in the past, you could only have access to our services with the purchase of a medical website for your practice.

Now, after popular demand, we are offering ONE service separately for the first time!!  If you already have a website, or if you don’t have a website and simply want educational videos for your waiting room, you can now have them!! WOO HOOO!!!
You can choose from over 1000 educational healthcare videos to use on your waiting room TVs.  Another cool thing: Our videos may be viewed in English or in Spanish.  This can be a pretty helpful feature depending on the demographic of patients you may service.  After choosing your specialty specific videos, Medical Site Solutions can also create a custom playlist for the procedures most common to your medical practice (see pricing below).

These educational videos are an absolutely wonderful way to demonstrate complex medical information in a more accessible, visual approach.  And as always folks, Medical Site Solutions provides this service with absolutely no contracts and no set-up fees.  I’ll say that again, because it’s so freakin’ AWESOME: there are NO CONTRACTS involved with this service.  Dont cha just LOVE the “no contracts” thing?  We do!  No contracts=no risk for you!  If you aren’t satisfied with the service (or any of our website package services for that matter), you can cancel at any time!  We want our clients to stay with us because we offer OUTSTANDING customer service and amazing products!  Not because they’re forced!

​Check out our Patient Education Video monthly subscription pricing below:

Essential $125/mo (Up to 25 Videos)
• Videos for website
• Videos for Waiting Room TV
• Branded printable handouts
• Videos in English & Spanish
• Create your own branded playlist

Premier $199/mo (Up to 50 Videos)
• Videos for website
• Videos for Waiting Room TV
• Branded printable handouts
• Videos in English & Spanish
• Create your own branded playlist

Also, as mentioned above, we can create custom branded playlists for your medical practice for $50 each (one-time fee).  In addition, if you happen to want a branded practice video (which is a combination of images, text, and animation) we can create this for $249 (one-time fee).  For more information or any additional questions pertaining to our health educational waiting room videos, don’t hesitate to contact our office today!