The Power of Mastering Your Practice: Are You a Leader or a Follower Within Your Specialty?

OK, yes…Medical Site Solutions is all about helping the healthcare industry by providing professional websites and excellent service at an affordable price.  But if you haven’t already gleaned from our social media posts, we’re also all about inspiration and motivation and leading a healthy existence.  Why?  Because our goal is to ALWAYS BE GROWING so that we can give MORE…BE MORE for our clients.  We strive to consistently bring our very BEST to the table.  You see, our mission is to practice constant strategic innovation in our products, services and delivery.  We ask ourselves everyday: How can we add MORE value to our client’s practice than anyone else?  And how can we do that in a real, authentic, and transparent way?

And so, last weekend leaders at Medical Site Solutions participated in a profound team building experience by travelling to San Jose, California to attend a Tony Robbins seminar.  The expectations were simple:  we would learn about leadership, partake in team building exercises, learn a bit about business mastery, and take away a few golden nuggets that would empower us to run the best medical website design business in the United States.  What we learned, what we took away was so much more.  As extraordinary as this experience was, it’s virtually impossible to describe exactly how impactful and mind blowing this event was in actuality.  But imagine spending 14 to 16 hour days with over 10,000 other souls from over 50 different countries around the world, all looking to achieve a magnificent life and business.  We spent the weekend building incredible relationships while gaining ridiculously effective psychological, spiritual, emotional, business and leadership insights.

How do you become a great leader?  You don’t just live in the culture (or simply exist within your specialty), you CREATE the culture.  You CREATE YOUR standard of excellence.  Not based on what others are doing, but based on YOUR BEST capability.  So let me ask you what Robbins asked us: What does YOUR BEST look like?  What would YOUR best practice look like?  What would YOUR best business look like?  What would it FEEL like if you were the best, the most innovative, the most resourceful, in your field?  How would it change your business if you offered your patients the best care, or results, or experiences?  What would it feel like if YOU were the innovator, if YOU were the most current, if YOU were the undisputed top dog within your specialty in your state?  How can you offer MORE to your patients than ANY OTHER health care provider in your field?  How would it change your life if you had had the EXACT patients and procedures YOU WANTED?
One of the more powerful segments of the seminar focused on “The Power of Mastering Your Business” and the “X Factor.”  The X Factor in business is the ability to find a way to add INTANGIBLE value—value that goes beyond what anybody can really measure.  In a nutshell, it’s the ability to find a way to do more for your patients  than absolutely ANYBODY else and to consistently maintain that standard…if not raise it.  What is YOUR X Factor?  What makes YOU stand out?  How can you be more relevant and get in front of your target audience?  What makes you valuable and unique from others within your medical specialty?

In the process of mastering your medical practice, there are three things to be aware of that can hold you back:

• Failure to ANTICIPATE the road ahead: You must know how to align your business with the changing landscape. And you must keep up with the changes to stay relevant (i.e. your website, your social media presence, your technology, your marketing, your business practices, your patient experience, your education, etc.).
• Lack of FOLLOW THRU: Not having a concise and clear cut plan of action for the growth and improvement of your practice.
• Your own PSYCHOLOGY/MINDSET: Do you have the mindset to follow thru when it comes to the BUSINESS side of your practice?

Because the thing is, Robbins taught us a very simple yet profound concept that he reiterated over and over again: Progress=Happiness.  If we aren’t growing, then we’re dying.  Whether it’s professionally or spiritually, with loved ones, with finances, or with business…we won’t experience the joy and fulfillment that is available to us when we are not taking focused ACTION to move forward and grow.  So I challenge you to think through your life and business very carefully and honestly.  Where is YOUR practice stagnant?  Are there areas that need some work and how can you create lasting change for the better in those areas?  Some areas may only need small incremental shifts to continue to make progress and others may need a complete overhaul.  Where are you making progress in your practice and are you CELEBRATING that progress?  Acknowledging your progress and achievements (both big and small) sounds so simple, but it’s something we rarely practice.  Yet celebration and appreciation is critical to creating the kind of environment that is supportive, and thus successful.  So I invite you to explore and imagine what YOUR best looks like.  Again, not compared to others, but compared to your capabilities.  Whatever your best looks like, Medical Site Solutions would be honored to be a part of your journey towards mastering your business and helping you achieve YOUR X Factor.

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