7 Essential Website Elements Proven To Increase Leads 2-10X

Below are the critical components necessary to create a high converting website:

1. Attention Grabber:  Bold headline statement or compelling question

With only seconds to grab the attention of an online visitor, your message MUST be compelling, clear, and make the visitor want to learn more.  Something like, “Would you like to lose 15 pounds in 15 days while still eating the foods you love?” This is an extreme example, but you get the point.
2. Authority/Unique Selling Proposition (USP)
After you’ve grabbed the visitor’s attention, it’s now very important to explain your unique selling proposition and establish your authority and/or expertise.  Why are you the authority? What makes you different? Why should a patient make an appointment with you versus your competitors?
3. Proven
Now that you’ve grabbed the visitor’s attention and established your USP, visitors want to know that other people like them have had a great experience. By adding a patient testimonial on your homepage, it validates your claim to be an authority.  Patient testimonials also make visitors feel more comfortable because it reduces the unknown fear of uncertainty.  This ultimately leads to more inquires.
4. Personability and Trust 
Visitors are more likely to book an appointment when there is a personal touch on your homepage. Simply adding your photo with a personal message or video will increase the probability of converting an online visitor to a patient.
You can build added trust by adding icons and badges such as medical societies, awards, & recognitions.
5. Call To Action (CTA)
Having an effective call to action is an essential part of any website.  A call to action provides the following:  focus to your site, a way to measure your sites success, and direction for your users.
6. Lead Capture Magnet 
For your lead magnet, you want to have a one-click downloaded document (cheat sheet or a top 10 list) that solves one problem completely.  Once they’ve given you their email and downloaded your awesome content, you then send them to a thank you page.  At this point you can start sending emails about promotions, education, and services until they finally pick up the phone and call for an appointment.
7. Contact Information and Interactive map
It is extremely important to make your contact information highly visible with one-click actions to call or email your practice. It is equally important to display your map location with directions.

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