The Anatomy of a Perfect Blog Post For Physicians
Start every blog post with a headline that grabs the reader's attention, and compels them to click and keep reading to learn more. Internet readers have very short attention spans -- around eight seconds in length -- and the headline is one of the critical first elements that help readers decide if they want to click and stay on your site. In fact, 60% of readers don't read past the headline, which presents a big opportunity.
Conduct Keyword Research
Once you have an angle you want to pursue, it's time for keyword research. Keyword research will help you create a headline that will perform well on search engine results pages (SERPs). Your headline is one of many factors Google considers when ranking results on SERPs, and an optimized title will help people find the information they need more easily.
Tools like Google's Keyword Planner, SEMrush, and HubSpot's keywords tool can help you determine exactly which terms people are searching for, and which will be easier or more difficult for your new blog post to rank for.
Craft a TitleWhen it comes to the art of the perfect blog post, we've done some analysis and looked at how our own titles have performed. Here are the consistent principles we found:
2) Meta Description
The meta description doesn't live on your blog post -- it lives somewhere different that's just as important.
The meta description refers to the HTML attribute that explains the contents of a given web page. Basically, it's a short description you see on a SERP to "preview" what the page is about.
In our analysis, we found the ideal meta description length is under 155 characters.
3) Featured Image
Featured images usually sit at the top of a blog post and are another element to draw readers in to learn more. The image should reflect what the story is about, intrigue readers, or provoke them. It shouldn't be too literal or obvious, and it can simply be aesthetically pleasing, too.
The introduction needs to quickly hook your reader and convince her to read the rest of your blog post. It also has to let the reader know what your post is about, so she knows what she's getting. Nobody likes clickbait, so you want to make sure your post is about what the headline says it is.
Sub-headers are another on-page SEO element that helps your blog post to rank in Google Search. Sub-headers organize and break up your blog post into different sections to signal to Google (and your reader) what the post will cover.
The meat of your blog post -- separated by various sub-headers, of course -- is where your readers will undoubtedly derive the most value. In our analysis, the ideal blog post length is roughly 2,100 words, but that will vary depending on your topic. Medium found that posts that took seven minutes to read earned the most engagement and attention, and serpIQ found that most of the top-10 Google results are between 2,032 and 2,416 words.
Whenever it's possible to use data and numbers, do so. Numbers written as numerals (23) instead of words (twenty-three) have been shown to attract reader attention when they quickly scan what they're reading online. Additionally, numbers represent facts -- which are unimpeachable and most trusted by your readers.
8) Multimedia Elements
We've told you a few times that your reader is having trouble staying focused, so wherever it's possible to use multimedia content to break up the blog post and re-engage your reader, add images, videos, audio recordings, and social media posts. Changing up the format of your blog post will provide additional value to your reader while making sure their eyes are focused on what they're reading and seeing.
When you're ready to wrap up and sign off, make sure to let your reader know the article is closing. Your conclusion doesn't need to be lengthy, but it should serve to recap the blog post the reader just finished and provide more resources and guidance, if wanted. More on that next.
10) Call to Action
Finish your conclusion with a meaningful call to action (CTA) for your reader -- whether it's advice, a content offer, or a link to another related blog post. Use the last lines of your post to leave the reader feeling like he or she learned something from you -- and like there's even more to learn from you, creating the desire to click a link or CTA image and read more
Following the steps outlined in this blog can dramatically increase your medical website's SEO. Contact us to learn more techniques on how to increase traffic to your medical website.
What Are The Best Times For Physicians To Post Content On Social Media?
Best times to post on Twitter
The best time when you should post on Twitter is at 3 pm from Monday to Friday. According to Hootsuite social media specialists, the best times to post a tweet are anywhere from 12 pm to 3 pm on the weekdays, as they get the highest amount of clicks and retweets at 3 pm.
But again, all this is different for different businesses, depending on content strategy, location, and audience. According to Huffington Post, for example, 12 pm, 5 pm, and 6 pm are the best times for tweeting, while 12 pm and 6 pm is also a good time for higher click rates. According to Kissmetrics, weekdays at 5 pm are the most efficient and Hubspot came to the similar conclusion that 12 pm to 3 pm Monday to Friday is the best time to post
Best times to post on Facebook
The best time to post on Facebook is from 12 pm to 3 pm Monday, Wednesday, Thursday and Friday. And for Saturday-Sunday, it is from 12 pm to 1 pm.
According to Hootsuite social media marketing team, Tuesdays are a bit off regarding Facebook engagement as compared to other days, but still, 12 pm to 3 pm works a little on that day as well.
Best times to post on Instagram
According to Hootsuite, the best time to post on Instagram is from 12 pm to 1 pm Monday to Friday.
Click HERE for more information on Social Media Marketing for physicians.
New Ophthalmology Website Launched for Morris Eye Group
Medical Site Solutions is proud to announce the launch of Morris Eye Group. They wanted to celebrate their 30 years in business with a brand new custom ophthalmology/optometry website.
Click the HERE to learn more about our pre-designed, semi-custom, and fully custom websites for ophthalmology, optometry, and LASIK.
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
7 Critical Elements Needed To Optimize Your Pages:
Images and image alt attributes
Internal and external links
Call us today at 888-993-1992 or email us email@example.com with questions about SEO.
Ok, so yes…Medical Site Solutions is in the business of helping doctors grow their business by creating beautiful medical websites, providing awesome patient education tools for physicians, and implementing the latest SEO and reputation management strategies (just to name a few). But even if you ARE the best doctor within your specialty and a total genius…well…it simply doesn’t guarantee you won’t lose patients. Especially this day in age, with social media and online reviewing sites (like Yelp, Health Grades, Rate MDs, and Vitals) becoming more prevalent than ever! So my next questions to you as a physician are: Have you lost a patient recently? And if so, why? Was it avoidable? What could you have done differently?
A big part of our business here at Medical Site Solutions revolves around practice and physician reputation management. We read literally thousands of online physician reviews every year and sometimes we sign on clients that have a less than stellar online reputation. Having read a bazillion doctor reviews over the years within a wide range of specialties, we were able to create a succinct list of the most common patient issues that we see again and again from online reviews. The list below outlines the top reasons doctors lose patients (in no particular order):
1. Long Wait Times with No Apology
Sometimes, it’s inevitable that the office is running behind on appointments or the schedule has been too overloaded on a particular day. However (and we can’t stress this enough), it is SO important that this isn’t a habitual occurrence within your practice. Because let’s face it, NO patient wants to wait long. Patients may tolerate a wait if they are happy with the level of health care you provide. And first time patients may accept a wait if the doctor has a great reputation. However, after a patient has waited a long time and the doctor greets the patient without acknowledging or apologizing for a long wait, you can be sure the patient will be ticked off. Often ticked off enough to write all about in when they review your practice!
2. Conversely, Rushing a Patient Once They Finally See The Doctor
The other issue we see again and again is rushed patient appointments. Think about it: Your patient has been waiting over an hour to see you. He finallyyy gets into the examination room to see you, but you’re behind and rush thru the appointment to try and get caught up. REALLYYY bad idea! Having a rushed appointment makes your patient feel uncared for and may ultimately lead to losing said patient. Combine offering no apology for the long wait AND rushing the appointment and TA-DA!! You have the perfect ingredients for a nightmare of an online review!
3. Disrespectful Staff
This is a biggie and one of THE MOST COMMON complaints we see over and over!! Seriously!! It doesn’t matter if you are the best freakin’ doctor or surgeon or medical genius on the planet if you have a rude or lazy staff running your practice! That’s just the BOTTOM LINE. The overall patient experience is SO important and your staff is a HUGE part of that experience. If your staff is rude and disrespectful to patients, they will most likely not come back. This includes everyone who has ANY patient contact among your office staff (i.e. nurses, receptionist, technicians, billing staff, PAs, etc.). If it comes to your attention that patients are experiencing rudeness, it may be time to think about re-staffing…after all, it’s your reputation on the line!
4. Doctors Who Allow Their Ego to Get in the Way of Patient Care
If you have a patient who seeks additional medical advice from another provider, don’t take it personally. Better yet, be a team player and work in conjunction with any other physicians to help solve your patient’s issue. Always remember, the first priority should be your patient’s care. We often see reviews by patients who feel that their doctor got ticked off or had a defensive attitude towards them after finding out the patient was seeing other doctors. A patient in pain just wants to find out as much as they can and sometimes that means talking to more than one doctor. Try to remember that this often says nothing about your skill as a physician, but says more about your patient and the journey that they must take.
5. Doctors Who Have a Poor Bedside Manner
Everyone knows that doctors, like all humans, come in many different personality shapes and sizes. Some doctors are very blunt and straightforward, others more clinical and subdued. Some doctors are outgoing and sociable, while others are more the nerdy, scientific types. Whoever you are as a physician, it is important to consider cultivating a good bedside manner. TONS and tons of reviews mention the doctor’s bedside manner and mention it as a deciding factor in whether or not they choose to continue seeing said physician. Trust us, patients DEFINITLY notice doctors who walk in the room and spend a rushed 5 minutes with them, spend most of the time looking at a computer screen, make little to no eye contact, talk condescendingly or rudely to the patient, interrupt the patient, etc. The most important thing is to make each patient feel cared for and to truly make them feel as if you are hearing them.
6. Outdated or Dreary Office Space
The bottom line is this: virtually no one likes going to the doctor’s office in the first place. So if your office space and waiting rooms are outdated, bare, unwelcoming, or cold feeling, you are sure to make your prospective patients uncomfortable and unwilling to visit twice. We’ve mentioned it before, but we’ll say it again: it all comes down to the OVERALL patient experience, and like it or not, your office is part of that experience. So create a welcoming, more enjoyable experience by sprucing up the patient spaces with art, having comfortable and attractive seating, having a flat screen on in the waiting room, bringing appealing light into the space, or having music play softly. This helps make your patients feel welcomed and cared for the moment they step into your office.
Promote your services with a custom optometry, ophthalmology, or LASIK surgery video. Contact Medical Site Solutions at 888-993-1992 or email us at firstname.lastname@example.org to learn more.
Medical Site Solutions offers Chiropractic website designs with captivating video backgrounds. Video backgrounds are proven to increase call-to-actions from online visitors. Choose from many website layouts, videos, images, and colors schemes. Our goal is to make eye care professional websites stunning in design, easy to edit, and most of all affordable. To accomplish this goal we preload our websites with content and images specific to Chiropractic. Using the online editor, users can rearrange, add, edit, delete, or modify just about every component. We offer a FREE 7 Day Trial.
Call us today at 888-993-1992 or email us email@example.com with questions or to
Medical Site Solutions offers Ophthalmology and LASIK website designs with captivating video backgrounds. Websites with video backgrounds are proven to increase call-to-actions from online visitors.
Choose from many website layouts, videos, images, and colors schemes. Our goal is to make eye care professional websites stunning in design, easy to edit, and most of all affordable. To accomplish this goal we preload our websites with content and images specific to ophthalmology and LASIK. Using the online editor, users can rearrange, add, edit, delete, or modify just about every component.
We offer a FREE 7 Day Trial. Go to: medicalsitesolutions.com
Call us today at 888-993-1992 or email us firstname.lastname@example.org with questions or to request a trial ophthalmology or LASIK website.
Below are the critical components necessary to create a high converting website:
2. Authority/Unique Selling Proposition (USP)
After you’ve grabbed the visitor’s attention, it’s now very important to explain your unique selling proposition and establish your authority and/or expertise. Why are you the authority? What makes you different? Why should a patient make an appointment with you versus your competitors?
Now that you’ve grabbed the visitor’s attention and established your USP, visitors want to know that other people like them have had a great experience. By adding a patient testimonial on your homepage, it validates your claim to be an authority. Patient testimonials also make visitors feel more comfortable because it reduces the unknown fear of uncertainty. This ultimately leads to more inquires.
4. Personability and Trust
Visitors are more likely to book an appointment when there is a personal touch on your homepage. Simply adding your photo with a personal message or video will increase the probability of converting an online visitor to a patient.
You can build added trust by adding icons and badges such as medical societies, awards, & recognitions.
5. Call To Action (CTA)
Having an effective call to action is an essential part of any website. A call to action provides the following: focus to your site, a way to measure your sites success, and direction for your users.
6. Lead Capture Magnet
For your lead magnet, you want to have a one-click downloaded document (cheat sheet or a top 10 list) that solves one problem completely. Once they’ve given you their email and downloaded your awesome content, you then send them to a thank you page. At this point you can start sending emails about promotions, education, and services until they finally pick up the phone and call for an appointment.
7. Contact Information and Interactive map
It is extremely important to make your contact information highly visible with one-click actions to call or email your practice. It is equally important to display your map location with directions.