Have you ever wondered why some websites rank higher than others on a search results page? Or why some websites show up on page one versus page two of the results? Have you ever noticed that sometimes a small business with relevant information can rank higher than the Wikipedia page with the same related content? In this blog, we’ll take a look at Google’s top ranking factors and how you can help YOUR medical practice obtain a higher ranking than your competitors.
If you read our last SEO blog (Search Engine Optimization: An Introduction) you may recall the various definitions we mentioned for Search Engine Optimization. But just as a refresher, SEO is defined by one source as a “methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine” (Webopedia). A search engine, for instance, like Google. The former CEO of Google once reported that Google uses over 200 ranking factors to determine which sites rank higher in the search engine. That’s right…OVER 200!!! Here’s the thing: the process of SEO and search engine ranking within Google revolves around three main principles: Relevance, Authority, and Trust.
Google employs complex mathematical algorithms that rely on over 200 clues or signals to determine the relevancy of a website. These determine how your medical website will rank in online searches. Yes, these algorithms are complex, but the great news is, as long as you remember those three principals stated above (i.e. relevance, authority, and trust), you can help your medical practice push its way to the proverbial front of the classroom in search results.
These three principals are the focus and core of Google’s algorithms and can be used to your advantage in obtaining higher rankings:
The bottom line is this: If Dr. Competitor on the other side of town has more of the above factors featured on his website than you do, his website is more likely to rank higher than yours. We will be discussing each of these above ranking factors in depth within future blogs, so stay tuned! Also, Medical Site Solutions offers various tiers of SEO packages for ALL our medical website designs. Contact us today for more information on how we can help your medical practice achieve your online goals for 2017!