Recently we’ve come across some objections in the field in which physicians are telling us that they “DO NOT WANT any more patients.” They can barely keep up with all the business they have, they tell us. Well, kudos to you if your practice is so busy and thriving, that you have no need to market your business in any capacity. We think it’s truly awesome that you’re so busy and killin’ it!! But our question to you is this: are you getting more quantity than quality? Obviously, all of your patients are valuable and have health care needs that you are able to meet. But what if we told you that you can target for specific patients? What if we told you that you can target those patients by procedures? That in short, you can target patients who need specific procedures in which YOUR PRACTICE specializes?
And that leads us to the MICROSITE!! WOOHOO!! What’s a microsite, you ask? A microsite is a separate website that has the same branding as your main website, only it focuses primarily on one aspect, service, or procedure within your practice. For example, we recently had a large and well-known ophthalmology practice contact us about creating a microsite for their practice. They already had a main website that they had spent thousands on, but reached out to us about designing another website for them that only focused on LASIK and cataract surgery.
At Medical Site Solutions we love helping you fulfill your website goals and helping you add value to your practice. We’d love to help you design a website, whether your needs are a primary website or a microsite. And remember, if you seriously have ZERO need for more patients, but want to update your online image and reputation with a more contemporary website (that is ehemmm…mobile-friendly…meaning your current patients can actually FIND you in a search query, not to mention a much more user friendly website experience) we are MORE than happy to help you with that!! Yes, we create results-driven, SEO friendly websites, but hey…if you don’t want any additional marketing or SEO, that’s absolutely NO problem! We’re here to help you and your practice out with your website needs whatever they may be.