What Are The Best Times For Physicians To Post Content On Social Media?
Best times to post on Twitter
The best time when you should post on Twitter is at 3 pm from Monday to Friday. According to Hootsuite social media specialists, the best times to post a tweet are anywhere from 12 pm to 3 pm on the weekdays, as they get the highest amount of clicks and retweets at 3 pm.
But again, all this is different for different businesses, depending on content strategy, location, and audience. According to Huffington Post, for example, 12 pm, 5 pm, and 6 pm are the best times for tweeting, while 12 pm and 6 pm is also a good time for higher click rates. According to Kissmetrics, weekdays at 5 pm are the most efficient and Hubspot came to the similar conclusion that 12 pm to 3 pm Monday to Friday is the best time to post
Best times to post on Facebook
The best time to post on Facebook is from 12 pm to 3 pm Monday, Wednesday, Thursday and Friday. And for Saturday-Sunday, it is from 12 pm to 1 pm.
According to Hootsuite social media marketing team, Tuesdays are a bit off regarding Facebook engagement as compared to other days, but still, 12 pm to 3 pm works a little on that day as well.
Best times to post on Instagram
According to Hootsuite, the best time to post on Instagram is from 12 pm to 1 pm Monday to Friday.
Click HERE for more information on Social Media Marketing for physicians.
Below are the critical components necessary to create a high converting website:
2. Authority/Unique Selling Proposition (USP)
After you’ve grabbed the visitor’s attention, it’s now very important to explain your unique selling proposition and establish your authority and/or expertise. Why are you the authority? What makes you different? Why should a patient make an appointment with you versus your competitors?
Now that you’ve grabbed the visitor’s attention and established your USP, visitors want to know that other people like them have had a great experience. By adding a patient testimonial on your homepage, it validates your claim to be an authority. Patient testimonials also make visitors feel more comfortable because it reduces the unknown fear of uncertainty. This ultimately leads to more inquires.
4. Personability and Trust
Visitors are more likely to book an appointment when there is a personal touch on your homepage. Simply adding your photo with a personal message or video will increase the probability of converting an online visitor to a patient.
You can build added trust by adding icons and badges such as medical societies, awards, & recognitions.
5. Call To Action (CTA)
Having an effective call to action is an essential part of any website. A call to action provides the following: focus to your site, a way to measure your sites success, and direction for your users.
6. Lead Capture Magnet
For your lead magnet, you want to have a one-click downloaded document (cheat sheet or a top 10 list) that solves one problem completely. Once they’ve given you their email and downloaded your awesome content, you then send them to a thank you page. At this point you can start sending emails about promotions, education, and services until they finally pick up the phone and call for an appointment.
7. Contact Information and Interactive map
It is extremely important to make your contact information highly visible with one-click actions to call or email your practice. It is equally important to display your map location with directions.
1) Get your happy patients to leave glowing 5-star reviews on google One of the biggest relevance factors Google is looking for are your business reviews. If your business is rated highly (and often), Google automatically assumes you’re relevant.
2) Ensure all references to your business online include correct NAP (Name, Address, and Phone).
This is important because every time there’s a contradictory reference to your business online, Google sees you as less relevant.
Check these listings:
3) Get featured in 10 extra local business directories.
4) Make your new reviews an obvious part of your Google listing. Give potential patients EVERYTHING they need to make a decision when they first visit your website.
5) Give Potential Patients EVERYTHING They Need To Make A Decision When They First Visit Your Website.
6) Offer services that other specialists in your area have ignored.
7) Create online advertisements through social media and banner ads.
8) Offer coupons and other specials to bring in new clients.
9) Give special discounts to clients who refer new customers.
10) Hold customer appreciation days. You’ll build stronger relationships with your clients, which can help increase referral business.
Recently, a team member here at Medical Site Solutions had an issue that needed medical assessment. Yes, we talk to TONSSS of health care providers in the medical industry every day because, well, we’re in the business creating medical websites for doctors. But in this case, our team member (let’s call her Jennifer for this blog’s sake) was in the position of being simply, a patient. Jennifer came to work the next day and was all but raving about the doctor she had visited. Her patient experience was awesome. And it got us thinking more about doctors (as if we already don’t spend 150% of our existence thinking about them…haha) and what makes a truly great one. There are so many doctors, physician, surgeons and health care providers out there…but what makes one better than another? Is it their bedside manner? Is it the building of a rapport? Is it their experience or knowledge? What separates the wheat from the chaff? We decided to conduct our own little survey of patient experiences to come up with what we believe are the top ten qualities of a great doctor from the patient’s perspective. This involved talking to several recent patients (like Jennifer) and discussing why they liked or didn’t like their doctor or experience, reading a ton of Yelp reviews for some of the top doctors in the area (and some of the lowest ranked doctors), and formulating our own conclusions based on our research.
Here are the top 10 qualities of a great doctor that we came up with:
1) Great Communication
Every doctor wants to have a beautiful, highly effective website and online presence. But having an effective medical website doesn’t mean having one that’s simply visually stunning. In a perfect world your website would not only be beautifully designed and user friendly, but also extremely SEO friendly so that your website is capable of higher search rankings. So how does original and/or recently added content specific to YOUR practice and area of expertise help with SEO? Well, the reason is this: Google (the proverbial king of search engines) will rank your medical practice’s website higher in the search results if your website contains unique and/or recently added content. As we stated in our last blog, Google ranking is all about relevance, authority and trust. Google loves websites that contain pages full of high quality, rich content that is new, relevant, and original.
Here at Medical Site Solutions, we provide websites that come conveniently turn-key with specialty specific content and images. This means that all of our websites come with the option of using our prewritten content. We offer prewritten content for the most common services and procedures within each specialty as well as specialty specific photos. We provide this preloaded content as a baseline or a foundation from which physicians may add-to or create their own content. Doctors have the option to use or modify our preloaded content as they see fit. Or they can easily create their own 100% original content using our online editor.
Here are several tips and options for increasing SEO with original content:
♦You can choose to use our already written, preloaded specialty specific content (i.e. general descriptions of the most common procedures within your specialty and relevant photos), but in doing so, make the content uniquely your own. That means, using parts of what we have and tweaking our content so that it is more specific to the services, procedures, and protocol specific to YOUR practice. Implementing this option simply means that doctors may use our preloaded content as a baseline or foundation from which to create their own content.
♦Adding a weekly or monthly blog article (original content) on your website can dramatically increase your SEO. Each time you create a new post you are adding a new page to your website. Search engines love seeing FRESH, original content.
♦Adding original videos and/or images to your website also has an enormous effect on your SEO. Important note: make sure all videos and images added are SEO optimized to get the full benefit.
♦You can also opt to use NONE of our content, but just use the website design/layout. At Medical Site Solutions, you have the ability and option to create 100% original content on your website. This could involve creating your own links, website headers, website categories, website page names, procedure and service descriptions, using your own photos, and the list goes on and on. It’s may be more work for you in the beginning, but in the end, you’d have a website that has 100% original content. And here again, our preloaded content can help by giving you a jumping off point to form your own content ideas…to get the creative juices flowing, as they say!
You could purchase a website from us and simply insert your practice name and contact information and nothing else. You’d still have a user-friendly website, rich in content and truly stunning in design that is SEO friendly. If you’d like to further strengthen your website SEO to attract more patients (i.e. increase traffic to your site), you should include as much original content as possible. After all, Google tends to reward medical websites for doctors that are authoritative, original, and unique in content. All of our website designs give our clients the capability to be as original as they’d like with their content creation.
A ton of the bigger medical website design companies (the ones that charge thousands of dollars for medical websites for doctors) like to slam the smaller guys like us by convincing doctors that buying gorgeous and affordable websites like ours is a big no-no. They see that we are providing viable, effective, user-friendly, highly functional websites at a fraction of what they charge, and quite frankly, they don’t like the fact that they are losing business to companies like ours. Their main argument is that by offering preloaded content, doctors may have the same content as others, thus offering little SEO success. Original content is just one of many factors search engines use to determine page ranking. A medical website could actually have 100% original content but rank lower than a website that has duplicate content. In fact, Google’s Andrey Lipattsev (Search Quality Senior Strategist) has adamantly stated that Google does NOT have a duplicate content penalty.
The bottom-line is that Medical Site Solutions offers an affordable way to create an incredibly beautiful website with original content that is both SEO friendly and effective. Contact us today at (888) 993-1992 for more information on how we can help you create a unique and gorgeous new website for your medical practice!
First things first, I’d like to ask you a question: WHY are you on social media? And which social media platforms feature your target audience, patients, or procedures? These are questions that you should know the answers to and if you don’t, it may require starting from scratch with a new social media plan.
You’re all doctors working in busy practices, with busy lives. Who has TIME for freakin’ social media? I’m sure many of you view it at best as a thorn in your side, or at worst, a complete waste of time. So why should you bother with social media? The reality is, that there are a ton of reasons doctors should be using these platforms. Social media can be a massively powerful tool for your practice on multiple levels.
Let’s take a look at several reasons WHY:
Ok, now down to the nitty gritty. Now that you know social media is an invaluable tool for your office, we’d like to share some key social media tips for your medical practice:
10 Key Social Media Tips for Your Medical Practice