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Below are the critical components necessary to create a high converting website:
2. Authority/Unique Selling Proposition (USP)
After you’ve grabbed the visitor’s attention, it’s now very important to explain your unique selling proposition and establish your authority and/or expertise. Why are you the authority? What makes you different? Why should a patient make an appointment with you versus your competitors?
Now that you’ve grabbed the visitor’s attention and established your USP, visitors want to know that other people like them have had a great experience. By adding a patient testimonial on your homepage, it validates your claim to be an authority. Patient testimonials also make visitors feel more comfortable because it reduces the unknown fear of uncertainty. This ultimately leads to more inquires.
4. Personability and Trust
Visitors are more likely to book an appointment when there is a personal touch on your homepage. Simply adding your photo with a personal message or video will increase the probability of converting an online visitor to a patient.
You can build added trust by adding icons and badges such as medical societies, awards, & recognitions.
5. Call To Action (CTA)
Having an effective call to action is an essential part of any website. A call to action provides the following: focus to your site, a way to measure your sites success, and direction for your users.
6. Lead Capture Magnet
For your lead magnet, you want to have a one-click downloaded document (cheat sheet or a top 10 list) that solves one problem completely. Once they’ve given you their email and downloaded your awesome content, you then send them to a thank you page. At this point you can start sending emails about promotions, education, and services until they finally pick up the phone and call for an appointment.
7. Contact Information and Interactive map
It is extremely important to make your contact information highly visible with one-click actions to call or email your practice. It is equally important to display your map location with directions.
1) Get your happy patients to leave glowing 5-star reviews on google One of the biggest relevance factors Google is looking for are your business reviews. If your business is rated highly (and often), Google automatically assumes you’re relevant.
2) Ensure all references to your business online include correct NAP (Name, Address, and Phone).
This is important because every time there’s a contradictory reference to your business online, Google sees you as less relevant.
Check these listings:
3) Get featured in 10 extra local business directories.
4) Make your new reviews an obvious part of your Google listing. Give potential patients EVERYTHING they need to make a decision when they first visit your website.
5) Give Potential Patients EVERYTHING They Need To Make A Decision When They First Visit Your Website.
6) Offer services that other specialists in your area have ignored.
7) Create online advertisements through social media and banner ads.
8) Offer coupons and other specials to bring in new clients.
9) Give special discounts to clients who refer new customers.
10) Hold customer appreciation days. You’ll build stronger relationships with your clients, which can help increase referral business.
Every doctor wants to have a beautiful, highly effective website and online presence. But having an effective medical website doesn’t mean having one that’s simply visually stunning. In a perfect world your website would not only be beautifully designed and user friendly, but also extremely SEO friendly so that your website is capable of higher search rankings. So how does original and/or recently added content specific to YOUR practice and area of expertise help with SEO? Well, the reason is this: Google (the proverbial king of search engines) will rank your medical practice’s website higher in the search results if your website contains unique and/or recently added content. As we stated in our last blog, Google ranking is all about relevance, authority and trust. Google loves websites that contain pages full of high quality, rich content that is new, relevant, and original.
Here at Medical Site Solutions, we provide websites that come conveniently turn-key with specialty specific content and images. This means that all of our websites come with the option of using our prewritten content. We offer prewritten content for the most common services and procedures within each specialty as well as specialty specific photos. We provide this preloaded content as a baseline or a foundation from which physicians may add-to or create their own content. Doctors have the option to use or modify our preloaded content as they see fit. Or they can easily create their own 100% original content using our online editor.
Here are several tips and options for increasing SEO with original content:
♦You can choose to use our already written, preloaded specialty specific content (i.e. general descriptions of the most common procedures within your specialty and relevant photos), but in doing so, make the content uniquely your own. That means, using parts of what we have and tweaking our content so that it is more specific to the services, procedures, and protocol specific to YOUR practice. Implementing this option simply means that doctors may use our preloaded content as a baseline or foundation from which to create their own content.
♦Adding a weekly or monthly blog article (original content) on your website can dramatically increase your SEO. Each time you create a new post you are adding a new page to your website. Search engines love seeing FRESH, original content.
♦Adding original videos and/or images to your website also has an enormous effect on your SEO. Important note: make sure all videos and images added are SEO optimized to get the full benefit.
♦You can also opt to use NONE of our content, but just use the website design/layout. At Medical Site Solutions, you have the ability and option to create 100% original content on your website. This could involve creating your own links, website headers, website categories, website page names, procedure and service descriptions, using your own photos, and the list goes on and on. It’s may be more work for you in the beginning, but in the end, you’d have a website that has 100% original content. And here again, our preloaded content can help by giving you a jumping off point to form your own content ideas…to get the creative juices flowing, as they say!
You could purchase a website from us and simply insert your practice name and contact information and nothing else. You’d still have a user-friendly website, rich in content and truly stunning in design that is SEO friendly. If you’d like to further strengthen your website SEO to attract more patients (i.e. increase traffic to your site), you should include as much original content as possible. After all, Google tends to reward medical websites for doctors that are authoritative, original, and unique in content. All of our website designs give our clients the capability to be as original as they’d like with their content creation.
A ton of the bigger medical website design companies (the ones that charge thousands of dollars for medical websites for doctors) like to slam the smaller guys like us by convincing doctors that buying gorgeous and affordable websites like ours is a big no-no. They see that we are providing viable, effective, user-friendly, highly functional websites at a fraction of what they charge, and quite frankly, they don’t like the fact that they are losing business to companies like ours. Their main argument is that by offering preloaded content, doctors may have the same content as others, thus offering little SEO success. Original content is just one of many factors search engines use to determine page ranking. A medical website could actually have 100% original content but rank lower than a website that has duplicate content. In fact, Google’s Andrey Lipattsev (Search Quality Senior Strategist) has adamantly stated that Google does NOT have a duplicate content penalty.
The bottom-line is that Medical Site Solutions offers an affordable way to create an incredibly beautiful website with original content that is both SEO friendly and effective. Contact us today at (888) 993-1992 for more information on how we can help you create a unique and gorgeous new website for your medical practice!
Have you ever wondered why some websites rank higher than others on a search results page? Or why some websites show up on page one versus page two of the results? Have you ever noticed that sometimes a small business with relevant information can rank higher than the Wikipedia page with the same related content? In this blog, we’ll take a look at Google’s top ranking factors and how you can help YOUR medical practice obtain a higher ranking than your competitors.
If you read our last SEO blog (Search Engine Optimization: An Introduction) you may recall the various definitions we mentioned for Search Engine Optimization. But just as a refresher, SEO is defined by one source as a “methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine” (Webopedia). A search engine, for instance, like Google. The former CEO of Google once reported that Google uses over 200 ranking factors to determine which sites rank higher in the search engine. That’s right…OVER 200!!! Here’s the thing: the process of SEO and search engine ranking within Google revolves around three main principles: Relevance, Authority, and Trust.
Google employs complex mathematical algorithms that rely on over 200 clues or signals to determine the relevancy of a website. These determine how your medical website will rank in online searches. Yes, these algorithms are complex, but the great news is, as long as you remember those three principals stated above (i.e. relevance, authority, and trust), you can help your medical practice push its way to the proverbial front of the classroom in search results.
These three principals are the focus and core of Google’s algorithms and can be used to your advantage in obtaining higher rankings:
The bottom line is this: If Dr. Competitor on the other side of town has more of the above factors featured on his website than you do, his website is more likely to rank higher than yours. We will be discussing each of these above ranking factors in depth within future blogs, so stay tuned! Also, Medical Site Solutions offers various tiers of SEO packages for ALL our medical website designs. Contact us today for more information on how we can help your medical practice achieve your online goals for 2017!
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