Below are the critical components necessary to create a high converting website:
2. Authority/Unique Selling Proposition (USP)
After you’ve grabbed the visitor’s attention, it’s now very important to explain your unique selling proposition and establish your authority and/or expertise. Why are you the authority? What makes you different? Why should a patient make an appointment with you versus your competitors?
Now that you’ve grabbed the visitor’s attention and established your USP, visitors want to know that other people like them have had a great experience. By adding a patient testimonial on your homepage, it validates your claim to be an authority. Patient testimonials also make visitors feel more comfortable because it reduces the unknown fear of uncertainty. This ultimately leads to more inquires.
4. Personability and Trust
Visitors are more likely to book an appointment when there is a personal touch on your homepage. Simply adding your photo with a personal message or video will increase the probability of converting an online visitor to a patient.
You can build added trust by adding icons and badges such as medical societies, awards, & recognitions.
5. Call To Action (CTA)
Having an effective call to action is an essential part of any website. A call to action provides the following: focus to your site, a way to measure your sites success, and direction for your users.
6. Lead Capture Magnet
For your lead magnet, you want to have a one-click downloaded document (cheat sheet or a top 10 list) that solves one problem completely. Once they’ve given you their email and downloaded your awesome content, you then send them to a thank you page. At this point you can start sending emails about promotions, education, and services until they finally pick up the phone and call for an appointment.
7. Contact Information and Interactive map
It is extremely important to make your contact information highly visible with one-click actions to call or email your practice. It is equally important to display your map location with directions.
1) Get your happy patients to leave glowing 5-star reviews on google One of the biggest relevance factors Google is looking for are your business reviews. If your business is rated highly (and often), Google automatically assumes you’re relevant.
2) Ensure all references to your business online include correct NAP (Name, Address, and Phone).
This is important because every time there’s a contradictory reference to your business online, Google sees you as less relevant.
Check these listings:
3) Get featured in 10 extra local business directories.
4) Make your new reviews an obvious part of your Google listing. Give potential patients EVERYTHING they need to make a decision when they first visit your website.
5) Give Potential Patients EVERYTHING They Need To Make A Decision When They First Visit Your Website.
6) Offer services that other specialists in your area have ignored.
7) Create online advertisements through social media and banner ads.
8) Offer coupons and other specials to bring in new clients.
9) Give special discounts to clients who refer new customers.
10) Hold customer appreciation days. You’ll build stronger relationships with your clients, which can help increase referral business.
Recently, a team member here at Medical Site Solutions had an issue that needed medical assessment. Yes, we talk to TONSSS of health care providers in the medical industry every day because, well, we’re in the business creating medical websites for doctors. But in this case, our team member (let’s call her Jennifer for this blog’s sake) was in the position of being simply, a patient. Jennifer came to work the next day and was all but raving about the doctor she had visited. Her patient experience was awesome. And it got us thinking more about doctors (as if we already don’t spend 150% of our existence thinking about them…haha) and what makes a truly great one. There are so many doctors, physician, surgeons and health care providers out there…but what makes one better than another? Is it their bedside manner? Is it the building of a rapport? Is it their experience or knowledge? What separates the wheat from the chaff? We decided to conduct our own little survey of patient experiences to come up with what we believe are the top ten qualities of a great doctor from the patient’s perspective. This involved talking to several recent patients (like Jennifer) and discussing why they liked or didn’t like their doctor or experience, reading a ton of Yelp reviews for some of the top doctors in the area (and some of the lowest ranked doctors), and formulating our own conclusions based on our research.
Here are the top 10 qualities of a great doctor that we came up with:
1) Great Communication