If your website isn’t driving leads and new business at the rate it should, then you need a new website. In this era, every business should be getting meaningful business results from their web presence. If you are not, you are missing out on patients.
It Looks Unprofessional, Poorly Designed or Downright Ugly If you are trying to look like a powerful, thriving practice and your website looks like it was designed by a ten-year old then you need a new website.
The Messaging and Prioritization Is Out of Date
If your business model, your messaging, your offerings and/or your priorities have changed and your website has never been updated to reflect the change in thinking, then you need a new website.
It’s Impossible to Update Unless You Work in IT
If the reason your website stinks is because nobody in the practice can easily make updates to the site, then you need a new website. Modern-day websites are built on easy-to-use Content Management System (CMS) software that makes them easy to maintain. If yours is not, redesign your site ASAP and put it on a good CMS.
It Cannot Be Found
I’ve seen some decent looking sites that were built by talented web designers who didn’t understand the fundamentals of Search Engine Optimization (SEO). The site looks great, but nobody ever sees it because it doesn’t show up in Google’s search results for keywords that actually matter